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Search
Engine Promotion Secrets for higher ranking.
There
is one important thing you need to know. Meta tags alone does
not give you a high ranking in the search engines listings.
What you need is to combine your meta tags, titles and your
content. You can have the best of keywords in your tags but
you will probably not get a top listing as long as they are
not present on your page.
Most of the major search engines index every word of your
page and compare them to your title META description and META
keywords. In fact some engines probably don't use the META
keywords anymore, so that is why content is becoming even
more important.
The first step in web site promotion is to identify the words
people are most likely to use in a search for your site. After
identifying about 5 to 10 words, write them up as your keywords
and optimize the page using them. From now on these are the
words you should use in your Title, META description, META
keywords list, throughout your page and the ALT tags when
using images.
Keep in mind that excessive repeating of META keywords could
be considered as spamming by some searchengines and you might
get penalized with a lower ranking for that practice. You
should also mix your keywords in different combinations throughout
the page and in your ALT tags instead of using the same phrase
over and over again. Also remember to put your most important
keywords as close to the <BODY> tag as you can.
One of the most important factors to achieve a high ranking
in the search engines is link popularity. It's not only the
number of links to your web site that is important it's also
the quality of the links that are important. A link at Dmoz
or Yahoo is given much more weight than a link from a personal
web site. Some engines are also very found of "on topic"
links. An "on topic" link is a link that contains
your keywords, in this case an "on topic" link could
look like this:
Xclusive - Site Promotion and URL Submission
There are four important keywords present in this link. Some
search engines will boost your ranking for keywords that are
present in links to your site. It is also important that your
keywords are present in internal links, because some engines
count them as well.
Another important factor to consider is the use of misspelled
words: Misspelled words could boost your traffic because many
people are likely to misspell your keywords in a search. In
a search for a site submission service, people could search
for free submision, fre sumit, subit, saerch engines, submition,
add ULR, saerchengines, etc. and end up at this page because
these words are present at the page and among the META keywords.
Search
Engine Promotion Secrets for higher ranking - META tags.
The Title is the most important place to put your keywords,
but be careful and limit the Title to fewer than 15 words
including your top keywords. It's important that your Title
is as descriptive as possible and that it focus on what your
page is all about, for two obvious reasons.
1. This is the title that will come up in a search, and you
would want to attract people, not scare them away with a lot
of keywords that makes no sense. Also, if a surfer clicks
on your link and the Title differs from your content he's
likely to leave the site.
2. Your Title should reflect the content of your page for
better ranking in the search engines. It makes your site "relevant"
to your Title.
Example: <title>AddPro.com - Free Website Promotion
and URL Submission to Search engines.</title>
The META description is used by some searchengines as a summary
of what your website is about. Put your keywords and key phrases
here and make sure that they are present on the page as well.
You should not use more than 200 characters in your META description.
Example: <meta name="description" content="Your
site description here.">
META keywords are not used as frequently by the searchengines
as they used to be, but there is no reason not to use them.
Use no more than 1000 characters and separate each keyword
or key phrases with a comma. Remember that each of your keywords
should also be present at your page for higher ranking, and
to avoid being caught for spamming.
Example: <meta name = "keywords" content = "Keyword1,
Keyword2, Key phrase, etc.">
To simplify the process of making META tags use our META tag
generator and cut and paste the results in the source code
of your pages. Remember that all tags (Title, Meta description
and Meta keywords) are placed between <head> and </head>
in your document.
There
are many more ways of getting visitors to your site. To learn
more about how to increase your website traffic contact us
on 305-776-2879
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